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CST: 26/05/2019 16:41:01   

The Alkaline Water Company’s Infused Product Line Featured at the 98th Annual WAFC Convention

20 Days ago

SCOTTSDALE, Ariz., May 06, 2019 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER), a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®, today announced that it has showcased its new infused product line at the Western Association of Food Chains (WAFC) convention at the JW Marriott Desert Springs in Palm Desert, California.

“We are proud to be participating in the 98th Annual WAFC convention where we have been able to showcase our new flavored hemp-extract infused water and new flavored Alkaline88® products to more than 1,000 industry leading delegates and senior executives from the major supermarket chains,” stated Frank Chessman, Director of National Sales of The Alkaline Water Company Inc. “The exceptional response to our new products has been truly exciting to witness. We are optimistic that this will lead to more discussions with national retailers and convenience stores expanding into the rapidly growing cannabis infused beverage market. This is a major step in our 2019 growth strategy which will add to our top-line revenue as we continue to roll-out these new products,” concluded Mr. Chessman.

 “Our national salesforce led by Mr. Chessman has done a tremendous job introducing our new flavored hemp-extract infused water and flavored Alkaline88® water to the market. We have been able to introduce these new products to a large audience at the WAFC Convention, including national convenience, drug, and grocery stores, along with natural food distributors,” stated Richard Wright, President and CEO of The Alkaline Water Company Inc. “The trust and brand integrity we have built with our flagship product, Alkaline88®, is a valuable asset as we begin to introduce these new cutting-edge products to retailers and distributors across the U.S. We are confident that our new products will be well-received, specifically our hemp-extract infused water, “Soothe”, which has a far superior taste profile as compared to our competitors,” concluded Mr. Wright.

Photos of the new infused product line can be viewed here: http://ml.globenewswire.com/Resource/Download/4d23be10-001e-4eff-9f45-91a4f2ce87f9

The Company intends to comply in full with all federal, state, and local laws, rules and regulations as the Company develops its hemp extract alkaline water and other product lines. The Company will not pursue the commercial production or sale of hemp extract-infused products until legally permitted.  The Company is closely watching and responding to all regulatory developments within the FDA and in each individual U.S. state, and plans to launch our Soothe brand accordingly.

About The Western States Chain Grocers Association

The Western States Chain Grocers Association (WSCGA) was founded in 1921 by a group of Los Angeles grocers.  Its vision is to be the recognized leader in identifying and facilitating food industry related educational programming that helps food industry associates become leaders within the industry. While not entirely constrained geographically, the focus for these efforts remains rooted in the 14 Western United States. TO learn more about WAFC, please visit http://wafc.com/

About The Alkaline Water Company Inc. 

The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a leading producer of premium bottled alkaline drinking water sold under the brand name Alkaline88®. With its innovative, state-of-the-art proprietary electrolysis process, the Company produces healthy, all-natural and great-tasting alkaline water for a balanced lifestyle. Founded in 2012, the Company is headquartered in Scottsdale, Arizona, and focuses on national distribution and marketing for retail sale of Alkaline88®, one of the fastest-growing premium bottled water brands on the market. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram or LinkedIn.

About Alkaline Water Products

Alkaline88®is a premier 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500-milliliter, 700-milliliter, 1-liter, 1.5-liter, 3-liter and 1-gallon sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the following: that we are optimistic that this will lead to more discussions with national retailers and convenience stores expanding into the rapidly growing cannabis infused beverage market; that this is a major step in our 2019 growth strategy which will add to our top-line revenue as we continue to roll-out these new products; that the trust and brand integrity we have built with our flagship product, Alkaline88®, is a valuable asset as we begin to introduce these new cutting-edge products to retailers and distributors across the U.S.; and that we are confident that our new products will be well-received, specifically our hemp-extract infused water, “Soothe”, which has a far superior taste profile as compared to our competitors. The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that the Company will receive all necessary regulatory approvals for the production and sale of CBD/hemp-infused water; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products, including products containing CBD/hemp; the fact that consumers may not embrace and purchase any of the Company’s infused water products; the fact that the Company may not receive approval for any of its CBD-infused products; the fact that even though the Farm Bill was passed into law, the Company may not receive approval from state and local regulatory bodies, the U.S. Drug Association or the FDA for its CBD/hemp-infused products; additional competitors selling alkaline water and enhanced water products in bulk containers, reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early-stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; competition in the industry in which the Company operates; and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

James Gilmore
Investor Relations
480-656-2423
james@alkaline88.com 

Richard A. Wright
President and CEO
480-656-2423
investors@thealkalinewaterco.com  

Media

Jessica Starman
888-461-2233
jessica@elev8newmedia.com 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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