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Digital Marketing Agency Releases Surprising Findings from Health Club Research

1171 Days ago

Secret shopping project reveals gyms and fitness facilities are losing over 32 percent of their hottest leads

SCOTTSDALE, Ariz., March 11, 2019 (GLOBE NEWSWIRE) -- StringCan Interactive, the digital marketing agency known for accelerating the growth of businesses that improve people’s lives, announces the results of recent research. The agency works with health clubs, among companies from many other industries, to elevate their digital marketing strategies and scale. In an effort to better understand the health and fitness market, the StringCan team initiated a secret shopping project. The agency reached out to over 500 health clubs across the U.S., posing as an interested customer, and tracked the responses received. The results were shocking; most notably, that over 32 percent of health clubs never responded back to the initial inquiry at all.

“We understand how quickly consumers expect to receive responses from companies they contact today,” says Jay Feitlinger, founder & CEO of StringCan. “We expected that the health club industry would be pretty sophisticated in their marketing efforts, and therefore impress us with their responsiveness to hot leads. But we were blown away to find that the opposite was true. Less than 25 percent responded back to our inquiry in under an hour, and over 32 percent never responded at all. This was astounding, and demonstrates that facilities are missing out on a lot of potential members - and the revenue they could bring with them. It also speaks to the very pressing need for facilities to improve their customer acquisition strategies and overall responsiveness.”

StringCan created the following infographic to share the findings of this research: https://www.stringcaninteractive.com/blog/how-long-does-it-take-your-health-club-to-respond-to-leads.

"Through working with StringCan over the years, my team and I have become well aware of how important it is to track our marketing results and have a clear system for responding to new possible members,” says Village Health Club & Spas CMO Meredith DeAngelis. “So, I was shocked to see the results of this research study showing how many health clubs aren't doing these things. I think these findings give all of us in the industry a renewed focus and an opportunity to improve our processes and customer responsiveness, wherever we currently stand."

The data gathered makes it clear that, while health clubs have progressed in their digital marketing and customer service, they still have a long way to go. Feitlinger will be speaking alongside DeAngelis at IHRSA 2019, the International Health, Racquet & Sportsclub Association (IHRSA) annual conference in San Diego on Wednesday, March 13 at 3:15 PM about how health clubs can improve their digital marketing.

The duo will present a case study about how StringCan and the Village have worked in partnership to drive new memberships, increase sales and deliver strong ROI of almost 1,400 percent. They’ll also deliver tactical guidance to attendees about how they can do the same, including best practices for health clubs in responsiveness, customer service and digital marketing.

To learn more about how StringCan and the Village have successfully worked together, please visit http://bit.ly/healthclubcasestudy to read the case study.

About StringCan Interactive
StringCan Interactive is a digital marketing agency that accelerates the growth of businesses dedicated to improving people’s lives. The firm is known for creating brilliantly focused digital strategies with world-class implementation. Services include persona development, inbound marketing and marketing automation roadmaps, content marketing, media planning & buying and more. StringCan is headquartered in Scottsdale, Ariz. Learn more at www.stringcaninteractive.com.

Contact: Rebecca Hasulak

An infographic accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0f258108-4916-4886-a49e-6a670781df58

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