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CST: 16/08/2018 18:57:26   

The Alkaline Water Company Inc.’s Alkaline88® Now Available at Heinen’s Inc., dba Heinen’s Grocery Store

23 Days ago

SCOTTSDALE, Ariz., July 24, 2018 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (TSXV:WTER) (OTCQB:WTER) (the "Company"), with products bottled under the trademark Alkaline88®, is pleased to announce that Cleveland, Ohio based Heinen’s Inc., dba Heinen’s Grocery Store is now selling Alkaline88® water in its 1-gallon size at all of their retail locations across Ohio and Illinois.  

The Company is the creator of an innovative, state-of-the-art, proprietary electrolysis beverage process. The Company packages and sells its alkaline water in 1-gallon, 3-liter, 1.5-liter, 1-liter, 700-milliliter and 500-milliliter sizes to over 40,000 retail locations in all 50 states.

“The addition of Heinen’s Grocery Store is another step in our ongoing national expansion. Heinen’s is a leading premium grocer in the Midwest and was ranked #22 in Supermarket News Top 50 Small Chains and Independents of 2016 and #97 in the Top 125 Grocery Chains. Heinen’s is known to be a market leader and innovator in the retail space and our presence there will significantly aid in our continued expansion into the Midwest. Alkaline88® is now available in over 70% of the Top 125 Grocery Chains in the U.S. We expect to see this number increase as we continue our aggressive national expansion plans,” stated Mr. Richard A. Wright President and CEO of The Alkaline Water Company Inc.

About Heinen’s Grocery Store
Headquartered in Cleveland, Ohio, Heinen’s Inc.  operates 23 retail locations across Ohio and Illinois. Heinen’s is an independently owned Grocery Store that was founded in 1929 by Joe Heinen. Today, grandsons Tom and Jeff Heinen lead a team of knowledgeable associates in continuing to serve area customers by delivering on Joe's original philosophy, to provide world-class customer service while offering the freshest, highest quality foods. For more information, visit https://www.heinens.com/.

The Alkaline Water Company Inc . (TSXV:WTER) (OTCQB:WTER) has developed an innovative, state-of-the-art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The Company is focused on the business of distributing and marketing for retail sale of its cost-effectively packaged Alkaline88® water beverage products. Visit: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88®'s premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 1-gallon, 3-liter, 1.5-liter, 1-liter, 700-milliliter and 500-milliliter sizes. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program, where the product is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements."  Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future.  Such forward-looking statements include, among other things, the following: that the Company’s presence in Heinen’s Grocery Store will significantly aid in the Company’s continued expansion into the Midwest; and that the Company expects to see the number for availability to increase as the Company continues its aggressive national expansion plan.

The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company's products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that there will be an expansion into new national and regional grocery retailers; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company's growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water; additional competitors selling alkaline water in bulk containers reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; that fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at www.sedar.com.

The Alkaline Water Company Inc.

James Gilmore
Investor Relations
480-320-3570
investors@thealkalinewaterco.com

Richard Wright
President and CEO
480-656-2423
investors@thealkalinewaterco.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/39ce8315-08f5-4133-915f-020da51bdb75