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SCOTTSDALE, AZ --(Marketwired - February 12, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide designed to help online clothing retailers reduce the rate of apparel returns.
With reports showing that over 30% of all products ordered online are being returned by consumers, it's no mystery why many retailers have feared offering hassle-free returns like many of the larger online stores do. But the reality is that a returns policy goes hand-in-hand with stronger sales and improved consumer confidence, which leads to healthier retention and long term loyalty.
E-retailers need to be cautious about how they approach their returns policy because a forward-thinking and progressive, hassle-free and cost-free return policy is preferred by consumers, but often is shied away from by retailers, namely due to worrying about impact it can have on their bottom line.
In contrast, a policy that is more conducive to retailers' bottom lines may not be intriguing to consumers, who can then simply take their business to another retailer instead. Finding the balance is the hardest part.
TrueShip's new guide walks retailers through the necessary steps that they need to take to reduce apparel returns online. It covers each step with screenshots and an easy to understand plan-of-action, backed by presiding statistics and authority reports, surveys and case studies.
Retailers will learn how to help shoppers find the right dress size; how they can reduce footwear returns; how to decrease returns made from mobile purchases; how to lower the cost of clothing returns and much more. The guide also includes an illustrated infographic that delivers the top 10 ecommerce returns statistics for 2016.
"As the ecommerce world expands, clothing retailers are going to have to accommodate for the fact that consumers want online returns to be as simple and as straightforward as brick and mortar returns are," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our newest white paper helps these retailers better understand that they truly have everything to gain by making some simple changes to reduce the rate of returns and make it easier for consumers to return apparel that doesn't fit."
A wide assortment of related guides and white papers can also be found at: http://www.trueship.com/blog.
#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.
#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Start a 30-day trial of ReadyReturns by visiting: http://www.TrueShip.com/products/ReadyReturns.
Director of Online Marketing
Tel: (877) 818-7447